Course curriculum

  • 1

    Welcome

    • A Message From Your Instructor

    • Before you Begin...

  • 2

    Module 1: Making a Difference in the Senior Placement Agency Business

    • Introduction

    • Did you Know?

    • #1 Fact About the Rise of the Senior Care Industry

    • #2 Fact About the Rise of the Senior Care Industry

    • #3 Fact About the Rise of the Senior Care Industry

    • #4 Fact About the Rise of the Senior Care Industry

    • #5 Fact About the Rise of the Senior Care Industry

    • What are the Facts Telling us?

    • Let's Recap

    • Let's Reflect

  • 3

    Module 2: What is a Senior Placement Agency?

    • Introduction

    • What is a Senior Placement Agency?

    • Services of a Senior Placement Agency

    • Value Proposition of Senior Placement Agencies

    • Let's Recap

  • 4

    Module 3: Challenges and Rewards

    • Introduction

    • #1 Challenge

    • #2 Challenge

    • #3 Challenge

    • #1 Reward

    • #2 Reward

    • #3 Reward

    • Let's Recap

  • 5

    Module 4: Ethical Practices in Running a Senior Placement Agency

    • Introduction

    • Transparency

    • Client Healthcare Needs

    • Residential Home Care Facilities

    • Ownership

    • Advocate

    • Let's Recap

  • 6

    Module 5: Client Evaluation and Assessment

    • Introduction

    • Did you Know?

    • Client Evaluation and Assessment

    • Client Checklist #1

    • Client Checklist #2

    • Client Checklist #3

    • Client Checklist #4

    • Client Checklist #5

    • Client Checklist #6

    • Client Checklist #7

    • Client Checklist #8

    • Let's Recap

    • Resources: Client Needs Assessment

  • 7

    Module 6: Senior Care at a Glance

    • Introduction

    • Senior Housing Option #1

    • Senior Housing Option #2

    • Senior Housing Option #3

    • Senior Housing Option #4

    • Senior Housing Option #5

    • Senior Housing Option #6

    • Senior Housing Option #7

    • Let's Recap

  • 8

    Module 7: Build Your own Business (BYOB) vs. Franchising

    • Introduction

    • Did you Know?

    • Why Should you Choose the Build Your own Business (BYOB) Model?

    • BYOB: Startup

    • Franchise Business

    • Buying a Franchise is not for Everyone

    • Let's Recap

  • 9

    Module 8: Types of Business Entity

    • Introduction

    • Sole Proprietorship

    • Pros of Sole Proprietorship

    • Cons of Sole Proprietorship

    • Limited Liability Corporation (LLCs)

    • Pros of LLCs

    • Cons of LLCs

    • Things of Consider

    • Let's Recap

  • 10

    Module 9: Business Licensing

    • Introduction

    • Business Licensing: Registration

    • Business Licensing: Documents

    • Business Licensing: Registration (cont.)

    • Let's Recap

  • 11

    Module 10: Organization & Location

    • Introduction

    • Organization

    • Lean Startup Approach

    • Location

    • Let's Recap

  • 12

    Module 11: Business Operations

    • Introduction

    • Facility Evaluation

    • Placement Service Agreement

    • Move-in Process

    • Invoicing

    • Let's Recap

    • Resources

  • 13

    Module 12: Marketing Your Senior Placement Agency (Part 1)

    • Introduction

    • Target Market

    • Baby Boomers

    • What are the Facts Telling us?

    • Branding

    • Let's Recap

  • 14

    Module 13: Marketing Your Senior Placement Agency (Part 2)

    • Introduction

    • Building Relationships #1

    • Building Relationships #2

    • Building Relationships #3

    • Building Relationships #4

    • Digital Marketing Strategies

    • Strategy #1

    • Strategy #2

    • What is this Telling us?

    • Let's Recap

  • 15

    Module 14: Managing the Finances of Your Senior Placement Agency

    • Introduction

    • Source of Revenue

    • Capital Investment

    • Capital Investment, Continued

    • Other Initial Expenses

    • First Months of Business

    • Let's Recap

  • 16

    Module 15: How COVID-19 Changed the Landscape of the Senior Care Industry

    • Introduction

    • The New Normal

    • Our New Normal #1

    • Our New Normal #2

    • Our New Normal #3

    • Let's Recap

  • 17

    You are Ready!

    • Closing Remarks From the Instructor

    • Resource Hub

    • Sign up for One-on-One Coaching

    • Post-Course Evaluation