Course curriculum
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1
Welcome
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A Message From Your Instructor
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Before you Begin...
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2
Module 1: Making a Difference in the Senior Placement Agency Business
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Introduction
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Did you Know?
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#1 Fact About the Rise of the Senior Care Industry
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#2 Fact About the Rise of the Senior Care Industry
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#3 Fact About the Rise of the Senior Care Industry
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#4 Fact About the Rise of the Senior Care Industry
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#5 Fact About the Rise of the Senior Care Industry
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What are the Facts Telling us?
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Let's Recap
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Let's Reflect
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3
Module 2: What is a Senior Placement Agency?
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Introduction
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What is a Senior Placement Agency?
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Services of a Senior Placement Agency
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Value Proposition of Senior Placement Agencies
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Let's Recap
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4
Module 3: Challenges and Rewards
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Introduction
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#1 Challenge
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#2 Challenge
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#3 Challenge
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#1 Reward
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#2 Reward
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#3 Reward
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Let's Recap
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5
Module 4: Ethical Practices in Running a Senior Placement Agency
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Introduction
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Transparency
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Client Healthcare Needs
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Residential Home Care Facilities
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Ownership
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Advocate
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Let's Recap
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6
Module 5: Client Evaluation and Assessment
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Introduction
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Did you Know?
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Client Evaluation and Assessment
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Client Checklist #1
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Client Checklist #2
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Client Checklist #3
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Client Checklist #4
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Client Checklist #5
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Client Checklist #6
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Client Checklist #7
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Client Checklist #8
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Let's Recap
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Resources: Client Needs Assessment
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7
Module 6: Senior Care at a Glance
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Introduction
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Senior Housing Option #1
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Senior Housing Option #2
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Senior Housing Option #3
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Senior Housing Option #4
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Senior Housing Option #5
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Senior Housing Option #6
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Senior Housing Option #7
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Let's Recap
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8
Module 7: Build Your own Business (BYOB) vs. Franchising
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Introduction
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Did you Know?
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Why Should you Choose the Build Your own Business (BYOB) Model?
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BYOB: Startup
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Franchise Business
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Buying a Franchise is not for Everyone
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Let's Recap
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9
Module 8: Types of Business Entity
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Introduction
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Sole Proprietorship
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Pros of Sole Proprietorship
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Cons of Sole Proprietorship
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Limited Liability Corporation (LLCs)
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Pros of LLCs
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Cons of LLCs
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Things of Consider
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Let's Recap
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10
Module 9: Business Licensing
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Introduction
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Business Licensing: Registration
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Business Licensing: Documents
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Business Licensing: Registration (cont.)
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Let's Recap
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11
Module 10: Organization & Location
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Introduction
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Organization
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Lean Startup Approach
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Location
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Let's Recap
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12
Module 11: Business Operations
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Introduction
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Facility Evaluation
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Placement Service Agreement
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Move-in Process
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Invoicing
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Let's Recap
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Resources
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13
Module 12: Marketing Your Senior Placement Agency (Part 1)
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Introduction
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Target Market
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Baby Boomers
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What are the Facts Telling us?
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Branding
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Let's Recap
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14
Module 13: Marketing Your Senior Placement Agency (Part 2)
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Introduction
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Building Relationships #1
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Building Relationships #2
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Building Relationships #3
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Building Relationships #4
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Digital Marketing Strategies
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Strategy #1
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Strategy #2
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What is this Telling us?
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Let's Recap
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15
Module 14: Managing the Finances of Your Senior Placement Agency
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Introduction
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Source of Revenue
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Capital Investment
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Capital Investment, Continued
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Other Initial Expenses
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First Months of Business
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Let's Recap
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16
Module 15: How COVID-19 Changed the Landscape of the Senior Care Industry
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Introduction
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The New Normal
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Our New Normal #1
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Our New Normal #2
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Our New Normal #3
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Let's Recap
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17
You are Ready!
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Closing Remarks From the Instructor
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Resource Hub
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Sign up for One-on-One Coaching
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Post-Course Evaluation
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